Visual identity for Claro, a chef restaurant by Ran Shmueli, located in Tel Aviv.

Claro, by Chef Ran Shmueli, is located in an 1886 restored Templar building in the historical German colony, a renovated complex in the heart of Tel Aviv. The high-end restaurant serves a wide range of dishes for both brunch, lunch and dinner, based on a changing seasonal menu, as well as exclusive menus for special events.Claro’s visual identity is inspired by the restaurant’s concept and atmosphere, highlighting its dynamic, rich culinary variety by designing various menu formats; offering different color coding, paper type and size.

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Photography: Jonathan Ben Chaim, Tal Sivan-Ziporin, Afik Gabay  |  Logo: Eran Friedman